How might innovations from Google and Salesforce bring an ocean of agricultural data to a farmer’s smartphone? Farming might be the world’s most complex manufacturing environment, working within an intricate interplay between soil, sun, and moisture to produce food. The Internet of Things (IoT) promises to track more of that complexity and boil it down […]
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Are farmers pioneering the next mobile app ecosystem?
“To succeed, innovation usually requires pressure, necessity and even adversity; the fear of loss often proves more powerful than the hope of gain,” writes competition expert Michael Porter in examining how world-class technology industries have emerged. As the surviving remnant of small farmers in North America struggles to harness the latest wave of agtech innovations, […]
Where is the Eden app for farmers?
Last month, we had one of the first public views of Eden, Walmart’s suite of produce management applications. Eden may be one of the most ambitious efforts to harness the power of food data. An internal application aimed for use by Walmart’s associates, it addresses the three critical challenges that have been holding back the use […]