Can the water industry borrow go-to-market tricks from others cleantech sectors? Laura Shenkar of The Artemis Project thinks so.
Setting off in 2008, we note that getting out the message of climate change and the value of innovative technology to address it simply isn’t enough to bring about sweeping new behaviors. How so? Most of us aren’t yet commuting to work by bus, nor have our utilities stopped using coal as primary source of energy throughout the U.S. Read the full story.