Artemis Water Strategy

Water resilience for a thirsty future

Jul 20 2010

Water PLUS – Keys to Building a Scalable Water Business – Part 2

In my previous post I introduced the PLUS framework for water-technology scalability, and expanded upon the first two attributes: Software and Usability. Let’s explore the other two: Leverage and Partners.

Leverage means capitalizing — to exponential effect — on assets, processes and data already existing in the organizations you are serving. Water utilities, for example, have plenty of ‘leverageable’ assets, primarily deep and rich knowledge, held by experienced people. Tapping into this resource is not easy, but best-practices are a power-multiplier, and baking the combined experience of hundreds of professionals into an automated decision-support system is a great way to make your solution scalable. It’s the famous network effect. A great example: SmartMap by Thomson Mapping is a Water-specific CAD software that implements existing models as a baseline for new designs. [Read more…]

Written by Laura Shenkar · Categorized: Commentary, Corporate Efficiency, SAAS, Scaling, Smart Water · Tagged: business models, partners, revenue, SAAS, schneider electric, smartmap

Jul 13 2010

Water PLUS – Keys to Building a Scalable Water Business

The first in a two part series, Guy Horowitz shares experience gained from TaKaDu’s recent successes scaling their water technology in partnership with Schneider. The second part will follow later this week.

For many years, water technology was a venture capitalist’s nightmare. What could be less enticing than capital-intensive, integration-heavy project-driven companies with long sales-cycles in the public utility space? Can you build a scalable water technology business without investing dozens or even hundreds of millions en route to scale?

Times are changing, and we are in the beginning of a new era. Quick-tongued investors have already nicknamed it ‘Cleantech 2.0’, though past attempts to use this term have been received with cynicism. Two-point-Oh or not, there is definitely a sense of inherent scalability baked into the next generation of cleantech startups, and water is not lagging behind.

How can one build a scalable business in a space characterized by one-offs? The answer has four pillars: Partners, Leverage, Usability and Software. Yes, to make things easy for investors, it also has a nice acronym. Forget about 2.0 – this is the Water PLUS. [Read more…]

Written by Laura Shenkar · Categorized: Commentary, Corporate Efficiency, Scaling, Smart Water, Technology · Tagged: business models, Derceto, i20 Water, infrastructure, Multitrode, SAAS, scaling, TaKaDu, Tuppas

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