HOW A LOOMING WATER CRISIS AFFECTS OUR WORLD AND HOW TO OPTIMIZE THE BUSINESS OPPORTUNITY, Atlanta, GA

Laura Shenkar will moderate a panel which addresses the wide view of challenges that the water crisis poses to business. Panel participants include Coca Cola VP of Environment and Water Resources Jeff Seabright, and the Chairman and Founder of Jacoby Development, Jim Jacoby.

The Atlanta event focuses on how chronically short supplies of fresh water in various geographic locations have become dire emergencies and lead to terrible resource conflicts. This tension and upheaval can be found not only in third world countries, but also in our very own Southwestern US, which has been handling shortages for over a century. This issue is not contained, however, as the Southeast is now having to deal with the worst drought in nearly 150 years. At the event, the program will discuss how the water crisis impacts businesses and key industries, how the cost of water affects the cost of goods, and how new technologies are mitigating the crisis.