The risk of water shortages to business was first identified three years ago at Goldman Sachs and JP Morgan. Since then, leading investors in the major businesses worldwide have been highlighting the risk that water scarcity poses to operations—not just in the third world through supply chains, but also in key markets in the developed world. Water scarcity and infrastructure breakdown has reached a point where they threaten semi-conductor fabrication and soda manufacturing in Atlanta as much as in India.