Last November in Washington DC, Laura Shenkar joined Jon Freedman of GE Power & Water, David Hughes of American Water, Sally Gutierrez, of the US EPA, Assaf Barnea of Kinrot Ventures in Israel and Adi Yefet-Beeri from the Israeli government’s NewTech initiative to discuss “Cutting Edge Solutions for Global Water Challenges.”
How are Israeli start-ups are breaking into the US water market?
Capital, or partnerships, or initial projects aren’t sufficient alone for a start-up to gain a foothold in the market and achieve rapid growth.
The start-ups that we are seeing climb from initial successes to market presence are succeeding by bringing together all of these forces in a quadrinity. Each of these forces pulls the others forward. In a nascent market such as water tech, putting together the quadrinity is essential. >Read the presentation >